Catharine Arnston Net Worth: The real name of this Founder is Catharine Arnston. She has over 3,456 followers on Linkedin. She is an American native. Catherine Arnston is a woman who lives an active lifestyle and does her best to live as healthy as she can. However, like most people, sometimes it is challenging to resist snacking.
Snacking isn’t such a terrible thing when you know how to snack right, but typically the options available aren’t healthy choices. Potato chips and candy bars are packed full of sugar and salt, which counteracts other healthy choices you may be making. Thus, Catherine took it upon herself to find a solution.
During the 1900s, German scientists discovered that people could survive by eating algae. Because algae have such high protein content, they began using algae-based foods to keep thousands of people from starving after World War I. Additionally, these foods were also used by the Japanese post World War II. This discovery was made and used after grave moments in history, but Catherine found an opportunity in it.
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ENERGYbits Founder
Catharine Arnston started ENERGYbits in 2008. Catherine completed her bachelor’s degree at Queen University and master’s degree at Ivey Business School at Western University. Her academic background and gifted entrepreneurial skills, as well as her personal experience of her sister being diagnosed with breast cancer, motivated Catherine to start her own business in 2008.
Before starting ENERGYbits, Catherine worked in other job roles in the Marketing field. She also led other businesses of hers besides ENERGYbits. ENERGYbits’s founder, Catharine Arnston has an estimated net worth of $4-8 USD as of 2023. The sharks listened to her attentively but, it became quickly apparent when they started asking her questions, that they were not satisfied with her answers regarding both the finances and the science behind her product.
But, I am not here to question the shark’s decisions about their money. I am here to praise each of them on their decision not to invest in this snake oil company and, in doing so, highlight different reasons why Energybits – and every other company out there like it – is producing and selling a terrible product. ENERGYbits sells four different types of ‘bits’ – made from spirulina and chlorella algae.
The four different types are, EnergyBITS, SkinnyBITS, RecoveryBITS, and VitalityBITS (although it is revealed on the show that SkinnyBITS and EnergyBITS are the same thing in different packaging.) They are sold in bags of 1,000 – a month supply – for $120.00. In case you are wondering about the math, one serving is 30 bits making each serving cost just under $4.00 (although on the website, it incorrectly states that each serving costs $2.80)
Mark Cuban was the first shark to dig into Catherine and uncover the lack of science behind the product. His face when she listed the benefits of energy bits – “they give you energy, increase your focus, satisfy your hunger, increase athletic performance and speed recovery” – is the masterful face of a true skeptic. As Catharine dug into the science of algae, she learned it had 64% protein, and 40 vitamins/minerals, and was endorsed by the United Nations and NASA as the most nutrient-dense food in the world.
She also discovered there were 100,000 studies documenting its long list of benefits and it was the most sustainable, eco-friendly food crop in the world. And yet algae remained virtually unknown outside of Asia. How could this be possible? Catharine knew algae could be a game changer for our health, our children, and our world if she could only convince people it wasn’t weird. And so ENERGYbits was born.
It took Catharine ten years to bring algae into the mainstream and build ENERGYbits into a national company. We’re glad she finally did because now you and your family can benefit from our naturally grown, toxin-free, non-GMO algae tablets too. A handful will help satisfy your hunger, help give you steady energy, and help ensure your nutritional needs are met. All this is from a food that has one ingredient, no chemicals, caffeine, sugar, or processing and is the most sustainable, safe, eco-friendly, crop in the world – algae.
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Catharine Arnston Important Facts
Catharine Arnston appeared on Shark Tank seeking $500,000 for 5% of her spirulina and chlorella tablets, Energybits.
Kevin O’Leary: You’re going to have a very hard time getting around this $10 Million valuation. I don’t think it’s worth more than $500K because you don’t make any money and you have a commodity that you repackaged.
Mark Cuban: You keep on doing the same thing over and over. You’re on a mission but I think there’s more than a minimal disconnect with reality.
Lori Greiner: She sees problems with the packaging and thinks Catharine needs to be responsible for deceiving the public with claims that need to be backed up.
Daymond John: He worries about the liabilities.
Robert HerJavac: He doesn’t believe Catharine is a business person but a preacher in the land of Algae and he’s not sure he wants to pray there.
ENERGYbits During Before Shark Tank
When Catherine enters the Shark Tank, she jumps straight into her pitch. She tells the Sharks that her ENERGYbits are the latest and greatest energy boosters on the market. Why pay ridiculous amounts of money on energy shakes when you can pop an ENERGYbits tablet instead? Each tablet is only 1 calorie and it’s all natural.
China has been using algae-based products for almost half a century and has turned it into a million-dollar market. Catherine hopes to bring that market into the United States by popularizing ENERGYbits, but there’s one thing she forgot to mention until Kevin O’Leary points it out. How big of an investment is she looking for?
Catherine is seeking a $500k investment from one of the Sharks in exchange for a 5% stake in her business. She then passes around samples so the Sharks can get a taste of what they would be investing in. All of the Sharks aside from Robert Herjavec are not at all pleased with the taste of ENERGYbits.
Daymond John says “When I look at the scum on the top of a lake, if I were to lick that scum, that’s what it tastes like”. They all wish she would have warned them not to chew the tablets beforehand, but Herjavec says he likes the way they taste.
ENERGYbits After Shark Tank
Catherine might not have landed a deal with the Sharks but that hasn’t stopped her from continuing with the company. Not only is Energybits still in business, but they seem to be doing quite well. Despite the ongoing pandemic, they made more than $4 million in profit in 2021. And if the information on their LinkedIn is correct, they currently have more than 20 employees at the company, which is a considerable increase from what they were at back in 2015 when the episode aired.
Not only did they expand their product selection, but they’ve also launched a subscription service where you can get your favorite algae bits on a regular schedule with free shipping and a 20% discount on top. And they’ve also given back to the community. As you may remember, Catherine originally came up with the idea of ENERGYbits while researching nutritional products to help her sister, who’d been diagnosed with breast cancer.
In 2018, it was announced that the company would be partnering with Family Reach—a nonprofit that provides financial support to families that are fighting cancer—as a sponsor to help those who are dealing with cancer and other chronic diseases. For those who’d like to stay up-to-date with ENERGYbits, you can follow them on social media (they’re quite active on several platforms).
As of January 2024, they have over 60.8K followers on Instagram (@energybits) where they post about new products, current promotions, and more. They even have a testimonials section and a podcast that you can listen to! While their Twitter account isn’t as packed with content, it’s still fairly active with over 29.4K followers (@ENERGYbits).
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Catharine Arnston Net Worth
Catharine Arnston is a Founder and CEO with a net worth of $4 million to $8 million. Catharine Arnston is a very successful Founder and CEO at this time.
Catharine Arnston Net Worth Frequently Asked Questions (FAQs)
Who is Catharine Arnston?
Catharine Arnston is the Founder and CEO of ENERGYbits® and an expert on the health benefits of algae. Catharine’s passion for algae is contagious.
Who is Catharine Arnston Founder?
Catharine Arnston is a founder/CEO and Chief Scientific Officer of ENERGYbits Inc.
Where Is ENERGYbits From Shark Tank Today?
ENERGYbits has a consistent following on Twitter, and the company has over 100,000 followers on Instagram. Overall ENERGYbits is still on the scene and Catharine Arnston remains committed to her goal of providing easy nutrition with her unique algae-based supplements.
What is Catharine Arnston Net Worth?
Catharine Arnston net worth is about $4 million to $8 million.